For the blind, navigating the subway is problematic. To help them, we turned their smartphones into an audible guide that directs them to their destination quickly and safely.
CW: Eugene Gao
2016 ADC Gold Cube / 2015 Silver CLIO Winner / 2016 Gold New York Festivals Winner in Public Service Category / 2016 Silver New York Festivals Winner in Avant-Garde Category / Future Lions Shortlist
2016 Communication Arts Interactive Annual 22 / Applied Arts November/December 2015/ PSFK / Project Isaac / Trend Hunter / Agency Spy / Creativity Online / Adeevee / Merca2.0
2015 Young Ones Merit winner
Copywriters: Paula Henzel & Marina Soares